Summary

Mantis Showcase is a revolutionary in-page widget powered by the Mantis TAG verified AI Technology that provides seamless, harmonious access to related content from an existing article page, directly driving time-on-site and increasing yield.

Challenge it solves

Page views and time-on-site are the lifeblood of a publisher’s business and the heart of their value-add with consumers, but securing and retaining consistent levels of page views is challenging.

A full one third of users (34%) spent between 1-5 minutes on a news website per month

However there is a small core of power users that spend more than an hour on-site per month

This means this small core of power users contributes more than 4x the amount of time on site than casual users (source: Pewresearch, Kenny Olmstead, Amy Mitchell and Tom Rosenstiel 2011).
Moving users from one category to the other is vital to maintaining and enhancing yields.

How it works

Mantis’s AI scans hundreds of thousands of articles and classifies them in-context, classifying them in categories, based on the concepts in the article and the entities within them.
Showcase then leverages Elastic search to recommend the most relevant content and surfaces the suggestions in a customisable, responsive and intuitive widget.

What it gives you

Showcase has been shown to increase traffic by up to 5%, providing a material impact on revenue, as well as further opportunities for in-widget ad-units.
All immune from the tides of cookie-deprecation and without disrupting the flow of your website.